Abstract:
Whai Rawa, Whai Mana, Whai Oranga: Creating a world-leading indigenous blue economy In this literature review the research team has examined over 150 articles and reports to distil the five key factors that will drive growth of the Māori marine economy: the continued development of Māori customary rights; integration of hapū and whanau into iwi and pan iwi economic activity; an integrated value chain where as many elements as possible are owned by Māori; branding and marketing that is inspired by hapū and iwi stories, symbols and designs which communicate their whakapapa and connection to tipuna and whenua; that provenance and authentication and traceability are communicated to the consumer in a way that is grounded in tikanga Māori. The research team welcome feedback on the literature review. They plan to publish an updated version at the end of the project.
