The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
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The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
;
Tanudharma, Istiharini
Identifier:
http://hdl.handle.net/2292/46766
Issue Date:
2019-06-01
Rights:
Copyright: The author
Rights (URI):
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm
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DOI:
10.1016/j.jbusres.2019.02.021
Related URL:
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000468253300002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d
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