The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin

The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin

Septianto, Felix ; Chiew, Tung Moi ; Thai, Nguyen T
Identifier: http://hdl.handle.net/2292/48210
Issue Date: 2020-01-01
Rights: Copyright: The author
Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1016/j.jretconser.2019.101916
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