The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin

Septianto, Felix; Chiew, Tung Moi; Thai, Nguyen T

dc.contributor.author	Septianto, Felix	en
dc.contributor.author	Chiew, Tung Moi	en
dc.contributor.author	Thai, Nguyen T	en
dc.date.accessioned	2019-10-01T03:16:45Z	en
dc.date.issued	2020-01-01	en
dc.identifier.issn	0969-6989	en
dc.identifier.uri	http://hdl.handle.net/2292/48210	en
dc.language	English	en
dc.publisher	ELSEVIER SCI LTD	en
dc.relation.ispartofseries	JOURNAL OF RETAILING AND CONSUMER SERVICES	en
dc.rights	Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.	en
dc.rights.uri	https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm	en
dc.subject	Social Sciences	en
dc.subject	Business	en
dc.subject	Business & Economics	en
dc.subject	CONSUMER PERCEPTIONS	en
dc.subject	DECISION	en
dc.subject	IMAGE	en
dc.subject	SATISFACTION	en
dc.subject	EXPERIENCES	en
dc.subject	INTENTION	en
dc.subject	PURCHASE	en
dc.subject	IMPACT	en
dc.subject	BRAND	en
dc.subject	MOOD	en
dc.title	The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin	en
dc.type	Journal Article	en
dc.identifier.doi	10.1016/j.jretconser.2019.101916	en
pubs.volume	52	en
dc.rights.holder	Copyright: The author	en
pubs.author-url	http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000497954800045&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d	en
pubs.publication-status	Published	en
dc.rights.accessrights	http://purl.org/eprint/accessRights/RestrictedAccess	en
pubs.subtype	Article	en
pubs.subtype	Journal	en
pubs.elements-id	779648	en
pubs.org-id	Business and Economics	en
pubs.org-id	Marketing	en
dc.identifier.eissn	1873-1384	en
pubs.number	UNSP 101916	en