The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

Septianto, Felix ; Tjiptono, Fandy
Identifier: http://hdl.handle.net/2292/48211
Issue Date: 2019-09-01
Rights: Copyright: The author
Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1016/j.jretconser.2019.05.013
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