dc.contributor.author |
Paas, Leonard |
en |
dc.date.accessioned |
2019-10-08T08:48:55Z |
en |
dc.date.issued |
2019-05-01 |
en |
dc.identifier.issn |
1470-7853 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/48475 |
en |
dc.language |
English |
en |
dc.publisher |
SAGE PUBLICATIONS LTD |
en |
dc.relation.ispartofseries |
INTERNATIONAL JOURNAL OF MARKET RESEARCH |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.subject |
Social Sciences |
en |
dc.subject |
Business |
en |
dc.subject |
Business & Economics |
en |
dc.subject |
analytics education |
en |
dc.subject |
Big Data |
en |
dc.subject |
marketing research education |
en |
dc.subject |
transactional data |
en |
dc.title |
Marketing research education in the Big Data era |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1177/1470785319825535 |
en |
pubs.issue |
3 |
en |
pubs.begin-page |
233 |
en |
pubs.volume |
61 |
en |
dc.rights.holder |
Copyright: The author |
en |
pubs.author-url |
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000468290100002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d |
en |
pubs.end-page |
235 |
en |
pubs.publication-status |
Published |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.subtype |
Journal |
en |
pubs.elements-id |
774522 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Marketing |
en |
dc.identifier.eissn |
2515-2173 |
en |