Tracking the evolution of engagement research: Illustration of midrange theory in the service dominant paradigm

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dc.contributor.author Jaakkola, E en
dc.contributor.author Conduit, J en
dc.contributor.author Fehrer, Julia en
dc.contributor.editor Vargo, SL en
dc.contributor.editor Lusch, RF en
dc.date.accessioned 2019-10-24T00:44:33Z en
dc.date.issued 2019 en
dc.identifier.isbn 9781526402837 en
dc.identifier.uri http://hdl.handle.net/2292/48625 en
dc.description.abstract Service dominant logic offers a general structure and paradigmatic lens to discover and interpret emerging market and marketing phenomena. While S-D logic resonates with today’s contemporary business environments, a logical next step to advance as a metatheory is to bring its narrative closer to business practice and evidence-based research. Midrange theories connect metatheories, such as S-D logic, and empirical research, and as such enable metatheories to be operationalised in specific contexts. Midrange theories emerge through a context of theory discovery, where the conception of emerging phenomena arise, and a context of theory justification, that is the empirical investigation of these phenomena. This chapter analyses how S-D logic as a metatheory can inform, and be informed by midrange theory development, using the example of engagement that is one of the central emerging research streams of contemporary marketing. We track the key phases of engagement research and the primary conceptual sources contributing to the evolving conceptualization, and thereby identify different development paths of engagement research. This chapter provides a rich example for the development of S-D logic informed midrange theory through an iterative multi-level theorizing process, which combines systematically the theoretical and empirical domain of knowledge. en
dc.publisher Sage Publications en
dc.relation.ispartof The SAGE handbook of service-dominant logic en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Tracking the evolution of engagement research: Illustration of midrange theory in the service dominant paradigm en
dc.type Book Item en
dc.identifier.doi 10.4135/9781526470355.n33 en
pubs.begin-page 580 en
dc.rights.holder Copyright: The author en
pubs.author-url https://au.sagepub.com/en-gb/oce/the-sage-handbook-of-service-dominant-logic/book254774#contents en
pubs.end-page 598 en
pubs.place-of-publication London, UK en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.elements-id 756314 en
pubs.org-id Business and Economics en
pubs.org-id Graduate School of Management en
pubs.number 33 en
pubs.record-created-at-source-date 2018-11-14 en
pubs.online-publication-date 2018-11-01 en


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