Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation?

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dc.contributor.author Brodie, Roderick en
dc.contributor.author Löbler, H en
dc.contributor.author Fehrer, Julia en
dc.date.accessioned 2019-10-24T01:20:23Z en
dc.date.issued 2019-05 en
dc.identifier.citation Industrial Marketing Management 79:3-12 May 2019 en
dc.identifier.issn 0019-8501 en
dc.identifier.uri http://hdl.handle.net/2292/48628 en
dc.description.abstract We explore S-D logic's development in the direction of a unifying paradigm that can provide the foundations for a general theory of the market and value cocreation. The evolution of S-D logic can be grouped into three periods: a formative period, spanning 2004 to 2007, that provided an alternative perspective of markets and marketing; a refinement period from 2008 to 2011, that clarified and broadened S-D logic's narrative; and an advancement period (2012 onwards), which has seen the emergence of S-D logic's paradigmatic status. Drawing on three categories of conditions (metaphysical, sociological and artefacts), we analyze the extent to which S-D logic meets the conditions of a paradigm. Our findings indicate that while S-D logic aligns with most of the metaphysical and sociological conditions for a paradigm, further development is needed for S-D logic to meet the conditions for an artefact. S-D logic references many different theories and methodologies, a situation that implicitly assumes different philosophical perspectives or orientations, notably objective, subjective and inter-subjective. To further develop S-D logic we offer a variety of ontological, epistemological and methodological questions. We also outline research directions that have the potential to move S-D logic towards a unifying paradigm. en
dc.publisher Elsevier en
dc.relation.ispartofseries Industrial Marketing Management en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/ en
dc.title Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation? en
dc.type Journal Article en
dc.identifier.doi 10.1016/j.indmarman.2019.03.003 en
pubs.begin-page 3 en
pubs.volume 79 en
dc.rights.holder Copyright: Elsevier en
pubs.end-page 12 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 767867 en
pubs.org-id Business and Economics en
pubs.org-id Graduate School of Management en
pubs.org-id Marketing en
pubs.record-created-at-source-date 2019-05-14 en


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https://creativecommons.org/licenses/by-nc-nd/4.0/ Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/

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