dc.contributor.author |
Brodie, Roderick |
en |
dc.contributor.author |
Löbler, H |
en |
dc.contributor.author |
Fehrer, Julia |
en |
dc.date.accessioned |
2019-10-24T01:20:23Z |
en |
dc.date.issued |
2019-05 |
en |
dc.identifier.citation |
Industrial Marketing Management 79:3-12 May 2019 |
en |
dc.identifier.issn |
0019-8501 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/48628 |
en |
dc.description.abstract |
We explore S-D logic's development in the direction of a unifying paradigm that can provide the foundations for a general theory of the market and value cocreation. The evolution of S-D logic can be grouped into three periods: a formative period, spanning 2004 to 2007, that provided an alternative perspective of markets and marketing; a refinement period from 2008 to 2011, that clarified and broadened S-D logic's narrative; and an advancement period (2012 onwards), which has seen the emergence of S-D logic's paradigmatic status. Drawing on three categories of conditions (metaphysical, sociological and artefacts), we analyze the extent to which S-D logic meets the conditions of a paradigm. Our findings indicate that while S-D logic aligns with most of the metaphysical and sociological conditions for a paradigm, further development is needed for S-D logic to meet the conditions for an artefact. S-D logic references many different theories and methodologies, a situation that implicitly assumes different philosophical perspectives or orientations, notably objective, subjective and inter-subjective. To further develop S-D logic we offer a variety of ontological, epistemological and methodological questions. We also outline research directions that have the potential to move S-D logic towards a unifying paradigm. |
en |
dc.publisher |
Elsevier |
en |
dc.relation.ispartofseries |
Industrial Marketing Management |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.rights.uri |
https://creativecommons.org/licenses/by-nc-nd/4.0/ |
en |
dc.title |
Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation? |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1016/j.indmarman.2019.03.003 |
en |
pubs.begin-page |
3 |
en |
pubs.volume |
79 |
en |
dc.rights.holder |
Copyright: Elsevier |
en |
pubs.end-page |
12 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/OpenAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
767867 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Graduate School of Management |
en |
pubs.org-id |
Marketing |
en |
pubs.record-created-at-source-date |
2019-05-14 |
en |