Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices

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dc.contributor.author Cui, GY en
dc.contributor.author Errmann, Amy en
dc.contributor.author Kim, J en
dc.contributor.author Seo, Yuri en
dc.contributor.author Yingzi, X en
dc.contributor.author Zhao, F en
dc.date.accessioned 2019-11-04T03:11:32Z en
dc.date.issued 2019 en
dc.identifier.issn 1552-6763 en
dc.identifier.uri http://hdl.handle.net/2292/48818 en
dc.description.abstract Cultivating pro-environmental choices and behaviors is an important concern for tourism research and practice. Informed by recent developments in psychological research on embodied cognition and the moral effects of physical cleansing, we elicit novel insights about the causal relationship between the embodied experience of physical cleansing and pro-environmental travel choices. Across four experiments, we show that when one’s moral self-regard is heightened by the virtue of physical cleansing, it can motivate consumers to engage in pro-environmental travel choices. Importantly, we show that such an effect occurs because, after physical cleansing, consumers experience more expected guilt for not choosing a morally preferred environmentally friendly travel option within the evoked set of travel alternatives. Our study offers a novel way to understand how consumers can be “nudged” to choose pro-environmental travel options beyond fostering positive attitudes toward sustainability per se. Important implications for tourism research and practice are discussed. en
dc.publisher SAGE Publications en
dc.relation.ispartofseries Journal of Travel Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices en
dc.type Journal Article en
dc.identifier.doi 10.1177/0047287519872821 en
dc.rights.holder Copyright: The author en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 783453 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
pubs.record-created-at-source-date 2019-10-04 en
pubs.online-publication-date 2019-09-24 en


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