Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices

ResearchSpace/Manakin Repository

Show simple item record Cui, GY en Errmann, Amy en Kim, J en Seo, Yuri en Yingzi, X en Zhao, F en 2019-11-04T03:11:32Z en 2019 en
dc.identifier.issn 1552-6763 en
dc.identifier.uri en
dc.description.abstract Cultivating pro-environmental choices and behaviors is an important concern for tourism research and practice. Informed by recent developments in psychological research on embodied cognition and the moral effects of physical cleansing, we elicit novel insights about the causal relationship between the embodied experience of physical cleansing and pro-environmental travel choices. Across four experiments, we show that when one’s moral self-regard is heightened by the virtue of physical cleansing, it can motivate consumers to engage in pro-environmental travel choices. Importantly, we show that such an effect occurs because, after physical cleansing, consumers experience more expected guilt for not choosing a morally preferred environmentally friendly travel option within the evoked set of travel alternatives. Our study offers a novel way to understand how consumers can be “nudged” to choose pro-environmental travel options beyond fostering positive attitudes toward sustainability per se. Important implications for tourism research and practice are discussed. en
dc.publisher SAGE Publications en
dc.relation.ispartofseries Journal of Travel Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri en
dc.title Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices en
dc.type Journal Article en
dc.identifier.doi 10.1177/0047287519872821 en
dc.rights.holder Copyright: The author en
dc.rights.accessrights en
pubs.subtype Article en
pubs.elements-id 783453 en Business and Economics en Marketing en
pubs.record-created-at-source-date 2019-10-04 en 2019-09-24 en

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