Moments of luxury: Hedonic escapism as a luxury experience

ResearchSpace/Manakin Repository

Show simple item record Holmqvist, J en Diaz Ruiz, Carlos en Peñaloza, L en 2019-11-20T22:34:45Z en 2019-11-02 en
dc.identifier.issn 0148-2963 en
dc.identifier.uri en
dc.description.abstract Understanding how consumers experience luxury represents a challenge; despite the rapid growth of luxury experiences over the past decade, luxury research remains focused on a product-logic. In responding to calls for more research into luxury experiences, we draw from a three year ethnographic study in theorizing “moments of luxury,” which we define as a collectively based, consumer-driven experience that features hedonic escapism and modifications to conventional luxury characteristics. Consumption experiences become luxurious as consumers forge an unconventional form of exclusivity that builds upon aesthetic dress and movement, authentic history and decor, and exclusivity-by-practice, in achieving temporally brief, hedonic escapes from everyday life. The findings provide insights for providers of consumer experiences and for established luxury brands, both through the focus on the role of hedonic escapism in forming consumers’ luxury experiences and through the identification of an alternative form of exclusivity. en
dc.description.uri en
dc.publisher Elsevier en
dc.relation.ispartofseries Journal of Business Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri en
dc.title Moments of luxury: Hedonic escapism as a luxury experience en
dc.type Journal Article en
dc.identifier.doi 10.1016/j.jbusres.2019.10.015 en
dc.rights.holder Copyright: The author en en
dc.rights.accessrights en
pubs.subtype Article en
pubs.elements-id 785100 en Business and Economics en Graduate School of Management en
dc.identifier.eissn 1873-7978 en
pubs.record-created-at-source-date 2019-11-04 en 2019-11-02 en

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