Moments of luxury: Hedonic escapism as a luxury experience

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dc.contributor.author Holmqvist, J en
dc.contributor.author Diaz Ruiz, Carlos en
dc.contributor.author Peñaloza, L en
dc.date.accessioned 2019-11-20T22:34:45Z en
dc.date.issued 2019-11-02 en
dc.identifier.issn 0148-2963 en
dc.identifier.uri http://hdl.handle.net/2292/48963 en
dc.description.abstract Understanding how consumers experience luxury represents a challenge; despite the rapid growth of luxury experiences over the past decade, luxury research remains focused on a product-logic. In responding to calls for more research into luxury experiences, we draw from a three year ethnographic study in theorizing “moments of luxury,” which we define as a collectively based, consumer-driven experience that features hedonic escapism and modifications to conventional luxury characteristics. Consumption experiences become luxurious as consumers forge an unconventional form of exclusivity that builds upon aesthetic dress and movement, authentic history and decor, and exclusivity-by-practice, in achieving temporally brief, hedonic escapes from everyday life. The findings provide insights for providers of consumer experiences and for established luxury brands, both through the focus on the role of hedonic escapism in forming consumers’ luxury experiences and through the identification of an alternative form of exclusivity. en
dc.description.uri https://catalogue.library.auckland.ac.nz/permalink/f/t37c0t/uoa_alma21196878570002091 en
dc.publisher Elsevier en
dc.relation.ispartofseries Journal of Business Research en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Moments of luxury: Hedonic escapism as a luxury experience en
dc.type Journal Article en
dc.identifier.doi 10.1016/j.jbusres.2019.10.015 en
dc.rights.holder Copyright: The author en
pubs.author-url https://www.sciencedirect.com/science/article/pii/S014829631930606X en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 785100 en
pubs.org-id Business and Economics en
pubs.org-id Graduate School of Management en
dc.identifier.eissn 1873-7978 en
pubs.record-created-at-source-date 2019-11-04 en
pubs.online-publication-date 2019-11-02 en


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