Bifurcations: Conceptualising adjacent markets through boundary objects

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dc.contributor.author Diaz Ruiz, Carlos en
dc.contributor.author Makkar, M en
dc.contributor.editor Richard, JE en
dc.contributor.editor Kadirov, D en
dc.coverage.spatial Wellington, NZ en
dc.date.accessioned 2020-02-04T21:42:39Z en
dc.date.issued 2019-12-03 en
dc.identifier.issn 1447-3275 en
dc.identifier.uri http://hdl.handle.net/2292/49763 en
dc.description.abstract This paper investigates how markets diverge into new forms of organizing, by splintering into parallel or adjacent markets. We coin the notion of market bifurcations to conceptualize how variations in consumption assemblages emerge in response to contingent sets of situational impositions. Empirically, we study the bifurcations leading to the emergence of adjacent types of boardsports, including surfing, kitesurfing, windsurfing, and stand-up-paddling (SUP). While each of these parallel activities shares some version of the primary assemblage –water- person- board– each variation developed into distinct markets, including unique sets of actors, brands, and consumers. By studying how slight variations of boardsports became distinct and distinctive, this study contributes to our understanding of market formation by conceptualizing adjacent market emergence via boundary- and signature- objects. en
dc.description.uri https://confer.nz/anzmac2019/ en
dc.relation.ispartof 21st ANZMAC conference 2019 en
dc.relation.ispartofseries ANZMAC 2019, WInds of Change: Conference Proceedings en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Bifurcations: Conceptualising adjacent markets through boundary objects en
dc.type Conference Item en
pubs.begin-page 412 en
dc.rights.holder Copyright: The author en
pubs.author-url https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf en
pubs.end-page 412 en
pubs.finish-date 2019-12-04 en
pubs.start-date 2019-12-02 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Proceedings en
pubs.elements-id 789394 en
pubs.org-id Business and Economics en
pubs.org-id Graduate School of Management en
pubs.record-created-at-source-date 2019-12-20 en


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