‘The earth is flat, believe me:’ the anatomy of consumption myths and alternative facts.

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dc.contributor.author Diaz Ruiz, Carlos en
dc.coverage.spatial Montreal, Quebec, Canada en
dc.date.accessioned 2020-02-11T01:56:47Z en
dc.date.issued 2019-07-19 en
dc.identifier.uri http://hdl.handle.net/2292/49837 en
dc.description.abstract This paper investigates the structure of a consumption myth in which ‘flat Earth’ proponents persuade consumers to believe that the Earth is flat, not round. Data constitute the flat-earthers' video explanations introducing their beliefs. We use narrative analysis to study the structure of the myth isomorphic to the narrative; hence, finding the myth ‘within’ the account. Results show how flat earthers curate the instructions for how to read their account as the truth, by framing consumer myths as narratives of selective coherence, first appealing to the postmodern incredulity towards authority, second vetting the facts allowed, and third instructing naïve empiricism. en
dc.description.uri https://sites.events.concordia.ca/sites/cct/en/cct2019 en
dc.relation.ispartof Consumer Culture Theory Conference 2019 en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title ‘The earth is flat, believe me:’ the anatomy of consumption myths and alternative facts. en
dc.type Conference Item en
dc.rights.holder Copyright: The author en
pubs.author-url https://sites.events.concordia.ca/sites/cct/en/cct2019/schedule/196/%E2%80%98The%20earth%20is%20flat,%20believe%20me:%E2%80%99%20the%20anatomy%20of%20consumption%20myths%20and%20alternative%20facts en
pubs.finish-date 2019-07-19 en
pubs.start-date 2019-07-17 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Conference Paper en
pubs.elements-id 789396 en
pubs.org-id Business and Economics en
pubs.org-id Graduate School of Management en
pubs.record-created-at-source-date 2019-12-20 en

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