The branded self as paradox: polysemic readings of employee-brand identification

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dc.contributor.author Smith, Sandra en
dc.contributor.author Buchanan-Oliver, Margo en
dc.contributor.editor Brannan, Matthew J en
dc.contributor.editor Parsons, Elizabeth en
dc.contributor.editor Priola, Vincenza en
dc.date.accessioned 2012-03-14T19:51:06Z en
dc.date.accessioned 2020-04-03T00:03:09Z en
dc.date.issued 2011 en
dc.identifier.citation In Branded lives : the production and consumption of meaning at work. Editors: Brannan MJ, Parsons E, Priola V. 57-74. Edward Elgar Publishing, Cheltenham, UK 2011 en
dc.identifier.isbn 1849800928 en
dc.identifier.isbn 9781849800921 en
dc.identifier.uri http://hdl.handle.net/2292/50203 en
dc.description.abstract The branded self as paradox: polysemic readings of employee–brand identification Sandra Smith and Margo Buchanan-Oliver INTRODUCTION In this chapter1 we unpack the brand experience by investigating employee representations of the self, ... en
dc.description.uri http://librarysearch.auckland.ac.nz/primo_library/libweb/action/display.do?fn=search&doc=uoa_voyager2168586&vid=UOA2_A en
dc.publisher Edward Elgar Publishing en
dc.relation.ispartof Branded lives : the production and consumption of meaning at work en
dc.relation.replaces http://hdl.handle.net/2292/14350 en
dc.relation.replaces 2292/14350 en
dc.relation.replaces 2292/13004 en
dc.relation.replaces http://hdl.handle.net/2292/13004 en
dc.relation.replaces 2292/13004 en
dc.relation.replaces http://hdl.handle.net/2292/13004 en
dc.relation.replaces 2292/13004 en
dc.relation.replaces http://hdl.handle.net/2292/13004 en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.subject Business & Economics en
dc.subject brand en
dc.subject employees en
dc.title The branded self as paradox: polysemic readings of employee-brand identification en
dc.type Book Item en
pubs.begin-page 57 en
dc.rights.holder Copyright: Edward Elgar Publishing en
pubs.end-page 74 en
pubs.merge-from 2292/13004 en
pubs.merge-from http://hdl.handle.net/2292/13004 en
pubs.place-of-publication Cheltenham, UK en
pubs.publication-status Published en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.elements-id 311753 en
pubs.org-id Business and Economics en
pubs.org-id Graduate School of Management en
pubs.number 4 en
pubs.record-created-at-source-date 2012-03-05 en


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