Value propositions as market-shaping devices: A qualitative comparative analysis

Value propositions as market-shaping devices: A qualitative comparative analysis

Nenonen, Suvi ; Storbacka, Kaj ; Sklyar, Alexey ; Frow, Pennie ; Payne, Adrian
Identifier: http://hdl.handle.net/2292/50695
Issue Date: 2020-05-01
Reference: Industrial Marketing Management 87, 276-290, May 2020
Rights: Copyright: Elsevier
Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1016/j.indmarman.2019.10.006
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