Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

Septianto, Felix ; Seo, Yuri ; Errmann, Amy

Identifier: http://hdl.handle.net/2292/51262

Issue Date: 2020-03-27

Rights: Copyright: The author

Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1007/s10551-020-04484-7

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