A blueprint for succeeding despite uncertain global markets

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dc.contributor.author Zamborsky, Peter en
dc.date.accessioned 2020-06-16T03:52:14Z en
dc.date.issued 2020 en
dc.identifier.citation Journal of Business Strategy 01 Jan 2020 en
dc.identifier.issn 0275-6668 en
dc.identifier.uri http://hdl.handle.net/2292/51634 en
dc.description.abstract This paper aims to highlight the importance of developing capabilities to thrive amid global uncertainty. The study builds a framework to help managers assess uncertainty in the global business environment and develop capabilities to prosper amid uncertainty. In doing so, the paper explains three capabilities – sensing the context, driving the market and redesigning the business – providing examples to capture each capability and managerial implications. The framework of this study is based on academic research in dynamic capabilities and the author’s scholarly work on global strategy. The paper develops managerial guidelines and illustrates those with practical examples of multinational enterprises to make the case for why managers need to develop the three core capabilities for thriving amid uncertainty to achieve competitive advantage. This study identifies three core capabilities that organizations should build if they are to thrive amid global uncertainty: sensing the context, driving the market and redesigning the business. Key practical guidelines to manage this process are provided, including a managerial tool with ten steps to develop capabilities to thrive amid global uncertainty. The framework allows for developing dynamic capabilities in a world of new uncertainties such as digital disruption and de-globalization. It offers key guidelines for the journey, thus enabling managers to steer their firms towards thriving in an uncertain global environment. The augmented uncertainty of the global business environment presents new challenges. The value of this paper lies in the simplicity and practicality of the framework, and its focus on the role of uncertain global environment in developing dynamic capabilities. en
dc.description.uri https://catalogue.library.auckland.ac.nz/permalink/f/t37c0t/uoa_alma21196856630002091 en
dc.publisher Emerald en
dc.relation.ispartofseries Journal of Business Strategy en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights © Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.rights.uri https://www.emeraldgrouppublishing.com/products/open-research-emerald/our-open-research-policies#green en
dc.title A blueprint for succeeding despite uncertain global markets en
dc.type Journal Article en
dc.identifier.doi 10.1108/JBS-01-2020-0010 en
dc.rights.holder Copyright: Emerald Publishing Limited en
dc.rights.accessrights http://purl.org/eprint/accessRights/OpenAccess en
pubs.subtype Article en
pubs.elements-id 796397 en
pubs.org-id Business and Economics en
pubs.org-id Management & Intl Business en
pubs.record-created-at-source-date 2020-03-16 en


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