Committed to help: the effects of frequency of corporate donations on luxury brand evaluations

Sengabira, Charmant Ndereyimana ; Septianto, Felix ; Northey, Gavin

Identifier: http://hdl.handle.net/2292/51635

Issue Date: 2020-03-01

Rights: Copyright: The author

Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1108/APJML-06-2019-0366

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