Committed to help: the effects of frequency of corporate donations on luxury brand evaluations

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dc.contributor.author Sengabira, Charmant Ndereyimana en
dc.contributor.author Septianto, Felix en
dc.contributor.author Northey, Gavin en
dc.date.accessioned 2020-06-16T03:54:08Z en
dc.date.issued 2020-03-01 en
dc.identifier.issn 1355-5855 en
dc.identifier.uri http://hdl.handle.net/2292/51635 en
dc.language English en
dc.publisher EMERALD GROUP PUBLISHING LTD en
dc.relation.ispartofseries ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.subject Social Sciences en
dc.subject Business en
dc.subject Business & Economics en
dc.subject Luxury en
dc.subject Corporate donation en
dc.subject Brand evaluation en
dc.subject Skepticism en
dc.subject SOCIAL-RESPONSIBILITY en
dc.subject MEDIATING ROLE en
dc.subject CONSUMERS en
dc.subject CSR en
dc.subject SUSTAINABILITY en
dc.subject FASHION en
dc.subject DETERMINANTS en
dc.subject ATTRIBUTIONS en
dc.subject PERCEPTION en
dc.subject REPUTATION en
dc.title Committed to help: the effects of frequency of corporate donations on luxury brand evaluations en
dc.type Journal Article en
dc.identifier.doi 10.1108/APJML-06-2019-0366 en
pubs.issue 3 en
pubs.begin-page 681 en
pubs.volume 32 en
dc.rights.holder Copyright: The author en
pubs.author-url http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000517328800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d en
pubs.end-page 694 en
pubs.publication-status Published en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.subtype Journal en
pubs.elements-id 797078 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
dc.identifier.eissn 1758-4248 en


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