A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

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dc.contributor.author Pham, Chi en
dc.contributor.author Septianto, Felix en
dc.date.accessioned 2020-06-16T03:56:35Z en
dc.date.issued 2019-12-20 en
dc.identifier.issn 0309-0566 en
dc.identifier.uri http://hdl.handle.net/2292/51637 en
dc.language English en
dc.relation.ispartofseries EUROPEAN JOURNAL OF MARKETING en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.subject Social Sciences en
dc.subject Business en
dc.subject Business & Economics en
dc.subject Charitable advertising en
dc.subject Hope en
dc.subject Sympathy en
dc.subject Recognition en
dc.subject Request en
dc.subject GUILT APPEALS en
dc.subject 1000 WORDS en
dc.subject EMOTION en
dc.subject DONATION en
dc.subject EMPATHY en
dc.subject PICTURE en
dc.subject SELF en
dc.subject IMPACT en
dc.subject OTHERS en
dc.subject MOOD en
dc.title A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior en
dc.type Journal Article en
dc.identifier.doi 10.1108/EJM-01-2019-0019 en
pubs.issue 2 en
pubs.begin-page 261 en
pubs.volume 54 en
dc.rights.holder Copyright: The author en
pubs.author-url http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000503245100001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d en
pubs.end-page 281 en
pubs.publication-status Published en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.subtype Journal en
pubs.elements-id 790298 en
pubs.org-id Business and Economics en
pubs.org-id Marketing en
dc.identifier.eissn 1758-7123 en

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