Abstract:
At the last IRIS/SCIS (2019), Prof. Tuure Tuunanen of the University of Jyväskylä gave a keynote entitled “From Digitalization to Cybernization: Delivering Value with Cybernized Services.” I am delighted to have this opportunity to comment on his ideas. His talk was based on work done with his colleagues and doctoral students at the University of Jyväskylä (Tuunanen et al. 2019).