dc.contributor.author |
Diaz Ruiz CA |
en |
dc.contributor.author |
Makkar M |
en |
dc.date.accessioned |
2020-10-15T20:54:20Z |
|
dc.date.available |
2020-10-15T20:54:20Z |
|
dc.date.issued |
2020-9-12 |
en |
dc.identifier.citation |
Journal of Business Research 122:38-50 Jan 2021 |
|
dc.identifier.issn |
0148-2963 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/53291 |
|
dc.description.abstract |
The market-shaping literature recognizes that consumers are actors who can shape markets. However, research into the mechanisms of consumption-driven market-shaping is only emerging. This paper shows that one way in which consumers shape markets is through boundary work, as consumers make, break, and re-make the boundaries among multiple markets. Empirically, this paper investigates how user innovation practices catalyzed the formation of four boardsport markets: surfing, kitesurfing, windsurfing, and stand-up-paddling. The findings show that consumers shape markets in three steps: (1) generating local variations of consumption practices; (2) imposing order and coherence to intermediate frames; and (3) channeling creative consumption practices into market formation. This paper contributes to the market-shaping literature by conceptualizing how consumers splinter an existing singular market into new markets. We coin the term ‘market bifurcations’ to describe how a singular, seemingly cohesive consumer practice breaks down, splintering into several local variations, which can then catalyze the formation of new markets. |
en |
dc.publisher |
Elsevier |
en |
dc.relation.ispartofseries |
Journal of Business Research |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.subject |
MD Multidisciplinary |
en |
dc.title |
Market bifurcations in board sports: How consumers shape markets through
boundary work |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1016/j.jbusres.2020.08.039 |
en |
pubs.begin-page |
38 |
en |
pubs.volume |
122 |
en |
dc.date.updated |
2020-09-11T21:43:04Z |
en |
dc.rights.holder |
Copyright: 2020 Elsevier |
en |
pubs.author-url |
https://www.sciencedirect.com/science/article/pii/S0148296320305555?dgcid=author |
en |
pubs.end-page |
50 |
en |
pubs.publication-status |
Published online |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
816010 |
en |