dc.contributor.author |
Kim, Jungkeun |
|
dc.contributor.author |
Cui, Y |
|
dc.contributor.author |
Choi, Choongbeom |
|
dc.contributor.author |
Lee, Sanghyub John |
|
dc.contributor.author |
Marshall, Roger |
|
dc.date.accessioned |
2020-12-08T23:21:46Z |
|
dc.date.available |
2020-12-08T23:21:46Z |
|
dc.date.issued |
2020-8-1 |
|
dc.identifier.issn |
0261-5177 |
|
dc.identifier.uri |
http://hdl.handle.net/2292/53913 |
|
dc.description.abstract |
© 2019 Elsevier Ltd $159.99, 159.38 or $160.00? The phenomenon of pricing around a rounded number, with apparent preciseness, is commonly observed in the marketplace. Much research has been conducted in the general area, and has established that the use of precise prices, those without a zero-ending, tends to lead to increased sales and to a more positive customer attitude. To date, the best explanation offered is that most people read from left to right, so the last numbers of a price may be less salient than the leading numbers. In an endeavor to establish a better understanding of the phenomenon, this research consists of five experiments in a tourism context to first clarify the phenomenon and account for possible alternative explanations, and then to provide empirical evidence that different representations of price can imply different construal levels, and thus influence consumers' choice preference in tourism marketing. |
|
dc.language |
en |
|
dc.publisher |
Elsevier BV |
|
dc.relation.ispartofseries |
Tourism Management |
|
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
|
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
|
dc.subject |
Science & Technology |
|
dc.subject |
Social Sciences |
|
dc.subject |
Life Sciences & Biomedicine |
|
dc.subject |
Environmental Studies |
|
dc.subject |
Hospitality, Leisure, Sport & Tourism |
|
dc.subject |
Management |
|
dc.subject |
Environmental Sciences & Ecology |
|
dc.subject |
Social Sciences - Other Topics |
|
dc.subject |
Business & Economics |
|
dc.subject |
Preference |
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dc.subject |
Choice architecture |
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dc.subject |
Price level |
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dc.subject |
Rounded price |
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dc.subject |
Precise price |
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dc.subject |
PSYCHOLOGICAL DISTANCE |
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dc.subject |
CONSTRUAL-LEVEL |
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dc.subject |
MODERATING ROLE |
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dc.subject |
PERCEPTIONS |
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dc.subject |
ENDINGS |
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dc.subject |
QUALITY |
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dc.subject |
IMPACT |
|
dc.subject |
METAANALYSIS |
|
dc.subject |
DECISION |
|
dc.subject |
TOURISM |
|
dc.subject |
1504 Commercial Services |
|
dc.subject |
1505 Marketing |
|
dc.subject |
1506 Tourism |
|
dc.title |
The influence of preciseness of price information on the travel option choice |
|
dc.type |
Journal Article |
|
dc.identifier.doi |
10.1016/j.tourman.2019.104012 |
|
pubs.begin-page |
104012 |
|
pubs.volume |
79 |
|
dc.date.updated |
2020-11-23T22:41:14Z |
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dc.rights.holder |
Copyright: The author |
en |
pubs.author-url |
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000527847800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d |
|
pubs.publication-status |
Published |
|
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
|
pubs.subtype |
Journal |
|
pubs.elements-id |
796147 |
|
dc.identifier.eissn |
1879-3193 |
|
pubs.number |
104012 |
|