dc.contributor.author |
Nenonen, Suvi |
|
dc.contributor.author |
Fehrer, Julia |
|
dc.contributor.author |
Brodie, Roderick J |
|
dc.date.accessioned |
2021-02-08T23:00:27Z |
|
dc.date.available |
2021-02-08T23:00:27Z |
|
dc.date.issued |
2021-1-1 |
|
dc.identifier.issn |
0148-2963 |
|
dc.identifier.uri |
https://hdl.handle.net/2292/54393 |
|
dc.description.abstract |
© 2020 Elsevier Inc. In this introduction to the special issue on market shaping and innovation, we place the phenomenon of market shaping in a broader societal context; suggesting that actors’ attempts to proactively influence markets are more commonplace during times of crises and discontinuities. We aggregate insights from articles in the special issue and discuss the similarities and differences between the concepts of ‘market shaping’ and ‘market innovation’. Reflecting on this collection of papers, and the broader literature on markets and market change, we call for more research applying market shaping and market innovation to tackle the “wicked problems” of the 21st century. |
|
dc.language |
en |
|
dc.publisher |
Elsevier BV |
|
dc.relation.ispartofseries |
Journal of Business Research |
|
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
|
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
|
dc.subject |
1505 Marketing |
|
dc.title |
Editorial: JBR special issue on market shaping and innovation |
|
dc.type |
Journal Article |
|
dc.identifier.doi |
10.1016/j.jbusres.2020.11.062 |
|
pubs.begin-page |
236 |
|
pubs.volume |
124 |
|
dc.date.updated |
2021-01-04T14:40:09Z |
|
dc.rights.holder |
Copyright: The author |
en |
pubs.end-page |
239 |
|
pubs.publication-status |
Accepted |
|
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Editorial |
|
pubs.subtype |
Journal |
|
pubs.elements-id |
832686 |
|