Abstract:
© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. International epidemiological data have emphasised that COVID-19 poses a particular threat to older adults. As media coverage plays an important, direct role in shaping official responses to unfolding crisis situations, the aim of this paper was to analyse the portrayal of older people and COVID-19 by mainstream New Zealand news media. We undertook a qualitative document analysis (QDA) of New Zealand coverage during March 2020. From a total sample pool of 482 articles obtained from the database Knowledgebasket, 91 articles met our inclusion criteria. Our analysis of this coverage found that older people were most often referred to as an nameless, homogeneous ‘other’ group who were overwhelmingly framed as being at risk and passive. Only a third of articles framed older people as active. Older people's agency and ability to navigate threats to their health and wellbeing were under-represented in news coverage. Coverage stigmatised older people as passive and inherently, rather than situationally, vulnerable and neglected the diversity of their social circumstances and intersecting identities, including ethnicity. We conclude this article with suggestions informed by our findings for promoting equitable media coverage of older New Zealanders’ in the context of pandemics.
