dc.contributor.author |
Sinkovics, Rudolf R |
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dc.contributor.author |
Sinkovics, Noemi |
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dc.date.accessioned |
2021-07-22T22:50:09Z |
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dc.date.available |
2021-07-22T22:50:09Z |
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dc.date.issued |
2020-5-11 |
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dc.identifier.citation |
International Marketing Review 37(3):437-446 11 May 2020 |
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dc.identifier.issn |
0265-1335 |
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dc.identifier.uri |
https://hdl.handle.net/2292/55680 |
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dc.description.abstract |
<jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and communication technologies (ICTs) in international marketing.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>This paper approaches its purpose via a reflexive review of Samiee's paper and continues by offering a content analysis of a broader body of literature which includes internationally oriented papers in international business (IB), international marketing (IM), general management, marketing and strategy (GMS) as well as information systems (IS). The underpinning question is whether and which particular ICT concepts have successfully been adopted in the IM literature and what the inclusion or exclusion of these phenomena may imply for future research.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>The Internet and internationalization implications of the technology have been studied excessively in the domain; however, newer developments such as dimensions of Industry 4.0 or advanced manufacturing, have not yet been widely considered in IB and marketing work. The ramifications for future research are significant in that the understudied modern industrial organization of the contemporary firm in the digital world needs much concerted research focus to be adequately understood.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Research limitations/implications</jats:title><jats:p>This paper and the literature review is limited to “international” studies. While this is an appropriate limitation for the purposes of this IM-oriented review, some work in the GMS domain as well as the IS domain will have significant ramification for international firms and IM thinking, despite these papers limited to noninternational firms.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Practical implications</jats:title><jats:p>The notion of advanced ICTs, builds on the underpinning Internet technology, and has transformative effects on the way in which (international) firms are organized, studied and performed. The pervasive shifts triggered by advanced ICTs and the reconfiguration of firms to platform providers and system integrators need to be well understood, in order to stay legitimate and as performant in contemporary markets.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>Rather than looking at only IM papers, this paper reviews Internet/advanced ICT papers in multiple related fields. Significant novelty in this area comes from IS, by including this discipline in the review, the authors see real diffusion of novel thinking and potential research areas for IM scholars at the interface of ICT and IM.</jats:p></jats:sec> |
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dc.language |
en |
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dc.publisher |
Emerald |
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dc.relation.ispartofseries |
International Marketing Review |
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dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
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dc.rights |
© Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher |
|
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
|
dc.rights.uri |
https://www.emeraldgrouppublishing.com/publish-with-us/author-policies/author-rights |
|
dc.subject |
Social Sciences |
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dc.subject |
Business |
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dc.subject |
Business & Economics |
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dc.subject |
Internet |
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dc.subject |
Information and communication technologies (ICTs) |
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dc.subject |
Industry 4 |
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dc.subject |
0 |
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dc.subject |
Advanced manufacturing |
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dc.subject |
GLOBAL VALUE CHAINS |
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dc.subject |
SUPPLIER |
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dc.subject |
ICT |
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dc.subject |
Internet; Information and communication technologies (ICT); industry 4.0; advanced manufacturing; |
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dc.subject |
1503 Business and Management |
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dc.subject |
1505 Marketing |
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dc.subject |
1506 Tourism |
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dc.title |
The Internet and international marketing – from trigger technology to platforms and new markets |
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dc.type |
Journal Article |
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dc.identifier.doi |
10.1108/imr-07-2019-0185 |
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pubs.issue |
3 |
|
pubs.begin-page |
437 |
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pubs.volume |
37 |
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dc.date.updated |
2021-06-17T03:48:19Z |
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dc.rights.holder |
Copyright: Emerald Publishing Limited |
en |
pubs.author-url |
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000529158200001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d |
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pubs.end-page |
446 |
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pubs.publication-status |
Published |
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dc.rights.accessrights |
http://purl.org/eprint/accessRights/OpenAccess |
en |
pubs.subtype |
Article |
|
pubs.subtype |
Journal |
|
pubs.elements-id |
792248 |
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dc.identifier.eissn |
1758-6763 |
|