“Open to Give”: Mindfulness Improves Evaluations of Charity Appeals that are Incongruent with the Consumer’s Political Ideology

“Open to Give”: Mindfulness Improves Evaluations of Charity Appeals that are Incongruent with the Consumer’s Political Ideology

Errmann, Amy ; Seo, Yuri ; Septianto, Felix
Identifier: https://hdl.handle.net/2292/59102
Issue Date: 2022-03-01
Reference: Journal of the Association for Consumer Research 7(3):276-286 01 Jul 2022
Rights: Copyright: Association for Consumer Research
Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1086/719580
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