The trust paradox in food labelling: An exploration of consumers’ perceptions of certified vegetables

Show simple item record Van Anh Truong Conroy, Denise M Lang, Bodo 2022-06-08T23:36:49Z 2022-06-08T23:36:49Z 2021-10-01
dc.identifier.citation (2021). Food Quality and Preference, 93, 104280-.
dc.identifier.issn 0950-3293
dc.description.abstract Trust is a key consideration when purchasing and consuming foods. Food certification is an aspect of food labelling, and is used by policymakers and marketers to increase consumers’ trust in food. Equally important, consumers’ trust in the food system and actors in its supply chain influences their overall perceptions of food safety, and which foods they choose and consume. However, the interaction between consumers’ trust in food chain actors, and consumers’ trust in food certification, has yet to be explored. This study addresses this gap by examining consumers’ perception of food certification, two examples of which are organic, and Good Agricultural Practices (GAP), and consumers’ trust in food chain actors. In doing so, we extend the literature on trust in food labelling through the inclusion of social-institutional factors in order to understand variations in trust in food. Data were collected via in-depth, semi-structured interviews and the study employed the social theory of trust as a theoretical framework to guide the analysis. Results show that organic, and GAP food certifications are perceived as a representation of the entire food system. Therefore, its trustworthiness is dependent on consumer perceptions of the food system's capacity to guarantee organic standards along the entire food chain, which is a manifestation of abstract trust. This study contributes to the trust in food literature by showing that interpersonal trust in food actors, such as retailers or growers, can compensate for a lack of abstract trust in certification. Interpersonal trust is predominantly used to guide consumers’ food choices, particularly in the case where abstract trust in the wider institutional system's integrity and competence is low.
dc.language en
dc.publisher Elsevier BV
dc.relation.ispartofseries Food Quality and Preference
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.
dc.subject Clinical Research
dc.subject 12 Responsible Consumption and Production
dc.subject Science & Technology
dc.subject Life Sciences & Biomedicine
dc.subject Food Science & Technology
dc.subject Food labeling
dc.subject Food certification
dc.subject Abstract trust
dc.subject Interpersonal trust
dc.subject Food actors
dc.subject Organic
dc.subject OLIVE OIL
dc.subject INFORMATION
dc.subject CONSUMPTION
dc.subject QUALITY
dc.subject SYSTEM
dc.subject SAFETY
dc.subject MODEL
dc.subject 0908 Food Sciences
dc.subject 1505 Marketing
dc.title The trust paradox in food labelling: An exploration of consumers’ perceptions of certified vegetables
dc.type Journal Article
dc.identifier.doi 10.1016/j.foodqual.2021.104280
pubs.begin-page 104280
pubs.volume 93 2022-05-31T05:56:09Z
dc.rights.holder Copyright: The author en
pubs.publication-status Published
dc.rights.accessrights en
pubs.subtype Article
pubs.subtype Journal
pubs.elements-id 859796 Business and Economics Marketing
dc.identifier.eissn 1873-6343
pubs.number 104280
pubs.record-created-at-source-date 2022-05-31

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