When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications.

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dc.contributor.author Truong, Van Anh
dc.contributor.author Lang, Bodo
dc.contributor.author Conroy, Denise M
dc.coverage.spatial England
dc.date.accessioned 2022-06-13T03:13:31Z
dc.date.available 2022-06-13T03:13:31Z
dc.date.issued 2022-01
dc.identifier.citation (2022). Appetite, 168, 105688-.
dc.identifier.issn 0195-6663
dc.identifier.uri https://hdl.handle.net/2292/59779
dc.description.abstract Food quality certifications have been widely promoted for sustainable goals and addressing consumers' increasing concern for food safety. However, these mechanisms have achieved varied success in practice. Prior research notes the importance of certification and certifying agencies in making tangible an invisible process to build consumer trust in certified food. What we have yet to understand is if and how perceived trustworthiness of food actors, such as growers and retailers in that process, influences consumers' trust in food certification and their food choices. To extend the literature on food certification in a complex network environment, we examined consumer trust in three food certification schemes which represent two types (community-based versus third-party), two certification origins (international versus domestic), and two certification standards (organic versus Good Agricultural Practice or GAP). Data were collected via in-depth interviews with 27 participants in Vietnam. These participants have similar awareness of, access to and capability to afford organic food but differ in their food choice. This is the first study exploring consumers' perceptions of community-based certification in comparison with other third-party certifications in the same market. Our study shows that the variation in consumer trust in certifications depends on their perceived trustworthiness of the food system and its actors to deliver certified food. Findings reveal that the higher the level of trust in the certification, the lower the need for trust in food actors. Conversely, the lower the level of trust in the system, the higher the need for trust in food actors. Importantly, food chain governance, the mechanisms linking growers to retailers, increase consumers' trust in certified food. The study proposes two food governance frameworks to improve consumer trust in certification schemes in developing countries.
dc.format.medium Print-Electronic
dc.language eng
dc.publisher Elsevier BV
dc.relation.ispartofseries Appetite
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Humans
dc.subject Food Preferences
dc.subject Perception
dc.subject Certification
dc.subject Food Safety
dc.subject Consumer Behavior
dc.subject Consumer trust
dc.subject Food certification
dc.subject Food chain governance
dc.subject Food choice
dc.subject Clinical Research
dc.subject Science & Technology
dc.subject Life Sciences & Biomedicine
dc.subject Behavioral Sciences
dc.subject Nutrition & Dietetics
dc.subject TRUST
dc.subject SAFETY
dc.subject CONSUMPTION
dc.subject FARMERS
dc.subject LABELS
dc.title When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications.
dc.type Journal Article
dc.identifier.doi 10.1016/j.appet.2021.105688
pubs.begin-page 105688
pubs.volume 168
dc.date.updated 2022-05-31T05:55:33Z
dc.rights.holder Copyright: Elsevier BV en
dc.identifier.pmid 34509543 (pubmed)
pubs.author-url https://www.ncbi.nlm.nih.gov/pubmed/34509543
pubs.publication-status Published
dc.rights.accessrights http://purl.org/eprint/accessRights/RetrictedAccess en
pubs.subtype Journal Article
pubs.elements-id 867302
pubs.org-id Business and Economics
pubs.org-id Marketing
dc.identifier.eissn 1095-8304
dc.identifier.pii S0195-6663(21)00595-X
pubs.number 105688
pubs.record-created-at-source-date 2022-05-31

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