Abstract:
As a growing topic in consumer culture and marketing, anti-consumption may also be of interest to consumers and social psychologists. This review provides both a foundational and up-to-date understanding of anti-consumption by summarising seminal and recent work. It then describes the relevance of anti-consumption to both business research and other related areas such as social marketing, public policy, and sustainable consumption. Finally, this review concludes with suggestions for, and implications of, future research.