The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

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dc.contributor.author Khalil, Mary
dc.contributor.author Septianto, Felix
dc.contributor.author Lang, Bodo
dc.contributor.author Northey, Gavin
dc.date.accessioned 2022-06-13T23:29:40Z
dc.date.available 2022-06-13T23:29:40Z
dc.date.issued 2021-05-01
dc.identifier.citation (2021). Journal of Retailing and Consumer Services, 60, 102470-.
dc.identifier.issn 0969-6989
dc.identifier.uri https://hdl.handle.net/2292/59821
dc.description.abstract Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision and message framing on consumer awareness of food waste issues. Two experimental studies (Ntotal = 799) show that more (vs. less) precise numerical information can increase consumer awareness of food waste issues when combined with a loss message framing, whereas less (vs. more) precise numerical information is more effective when combined with a gain message framing. This research also examines the role of time availability as a boundary condition, such that when perceptions of time availability is heightened or reduced, the predicted effects are attenuated. Theoretical and managerial implications are discussed.
dc.language en
dc.publisher Elsevier BV
dc.relation.ispartofseries Journal of Retailing and Consumer Services
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm
dc.subject 3 Good Health and Well Being
dc.subject Social Sciences
dc.subject Business
dc.subject Business & Economics
dc.subject Message framing
dc.subject Information precision
dc.subject Food waste
dc.subject DECISION-MAKING
dc.subject FRAMED MESSAGES
dc.subject BEHAVIOR
dc.subject REDUCTION
dc.subject NUMBERS
dc.subject IMPACT
dc.subject INTERVENTIONS
dc.subject INTENTIONS
dc.subject PSYCHOLOGY
dc.subject EXTENSION
dc.subject 1503 Business and Management
dc.subject 1505 Marketing
dc.subject 1506 Tourism
dc.title The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
dc.type Journal Article
dc.identifier.doi 10.1016/j.jretconser.2021.102470
pubs.begin-page 102470
pubs.volume 60
dc.date.updated 2022-05-31T06:02:01Z
dc.rights.holder Copyright: The author en
pubs.author-url http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000632439400003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d
pubs.publication-status Published
dc.rights.accessrights http://purl.org/eprint/accessRights/RetrictedAccess en
pubs.subtype Article
pubs.subtype Journal
pubs.elements-id 836583
pubs.org-id Business and Economics
pubs.org-id Marketing
dc.identifier.eissn 1873-1384
pubs.number 102470
pubs.record-created-at-source-date 2022-05-31


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