Abstract:
Everywhere people are obsessed on beauty and body shape. Females who perceive their bodies negatively have low self-esteem, low satisfaction in life, feeling of inferiority and are at higher risk for depression, anxiety and eating disorders which results into impairment of social, educational and occupational functioning. Currently, thinness is synonymous with beauty, while obesity is strongly rejected. Numerous studies show that media plays an important role in determining these standards. College going females are always trying to change their bodies to best match these standards laid by the society. Competition among peers contributes a negative perception of one's body. Therefore it is necessary to study the body image satisfaction and its association with media in young females.