Abstract:
This thesis addresses science communication to contribute to social-ecological research and
community actions. While scholarly and public attention mainly focuses on charismatic marine
habitats and animals, many cultural, social, and ecological values are derived from seafloor
habitats. However, they are often characterized as uncharismatic, out of sight, and out of mind.
Essential functions like nutrient recycling in estuaries contribute significantly to the marine
food web. Indeed, with increasing anthropogenic pressures, linking the functioning of seafloors
to the value of these ecosystems has implications for coastal decision-making. The purpose of
this study was to investigate how scientists can tell a compelling and engaging science story
about seafloors and their unsung heroes to generate more dialogue about their ecology. Coast
care groups were chosen as the audience, as they play an essential role in shaping human-ocean
relationships in their local communities. The objectives of this research were to (i) explore
coast care member understandings of seafloors and concerns about the state of these in the
Hauraki Gulf, (ii) evaluate the usefulness of ecology storytelling in deepening our collective
understanding of seafloors, and (iii) alongside coast care members, identify the challenges and
opportunities in using ecology storytelling in working toward holistic, ecosystem thinking. A
qualitative research approach was taken. Members of coast care from around the Hauraki Gulf
participated in interviews and focus group discussions. Participants were told a seafloor story
created by the researcher and were asked questions regarding their understandings, concerns,
and opinions on my story and storytelling in general. Three key themes were constructed from
thematic data analysis. Prior experiences and encounters shaped participant knowledge of
seafloors and concerns. My story was an interactive experience, allowing two-way dialogue
that deepened our collective understanding. The participants and I discussed storytelling as a
communication tool that could be used to deepen the seafloor understanding of their wider community. Critical lessons for marine ecologists and science communicators are identified.
These vital lessons include the importance of listening to the audience and the need to tell more
stories about seafloor habitats and their unsung heroes.