dc.contributor.author |
Chatzidakis, Andreas |
|
dc.contributor.author |
Lee, Michael SW |
|
dc.date.accessioned |
2024-06-09T21:19:59Z |
|
dc.date.available |
2024-06-09T21:19:59Z |
|
dc.date.issued |
2013-09 |
|
dc.identifier.citation |
(2013). Journal of Macromarketing, 33(3), 190-203. |
|
dc.identifier.issn |
0276-1467 |
|
dc.identifier.uri |
https://hdl.handle.net/2292/68703 |
|
dc.description.abstract |
<jats:p> Anti-consumption studies are gaining in popularity, but doubt remains as to whether they can add anything unique to consumer research and marketing that other similar topics cannot. This article attempts to explain the distinctive nature of anti-consumption and how it can contribute to the understanding of marketing beyond other related phenomena, such as ethical consumption, environmental consumption, consumer resistance, and symbolic consumption. Drawing upon reasons theory, the article contends that the “reasons against” consumption are not always the logical opposite of the “reasons for” consumption and there are important differences between phenomena of negation and affirmation. By focusing on the reasons against consumption, anti-consumption research acts as a lens that scholars and practitioners may use to view similar phenomena in a new light. The article illustrates this point by offering anti-consumption as an overarching perspective that spans a range of behavioral and thematic contexts, thereby revealing its unique contribution to marketing. </jats:p> |
|
dc.language |
en |
|
dc.publisher |
SAGE Publications |
|
dc.relation.ispartofseries |
Journal of Macromarketing |
|
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. |
|
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
|
dc.subject |
35 Commerce, Management, Tourism and Services |
|
dc.subject |
3506 Marketing |
|
dc.subject |
Social Sciences |
|
dc.subject |
Business |
|
dc.subject |
Business & Economics |
|
dc.subject |
anti-consumption |
|
dc.subject |
ethical consumption |
|
dc.subject |
environmental consumption |
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dc.subject |
consumer resistance |
|
dc.subject |
symbolic consumption |
|
dc.subject |
reasons theory |
|
dc.subject |
macromarketing |
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dc.subject |
DECISION-MAKING |
|
dc.subject |
VOLUNTARY SIMPLICITY |
|
dc.subject |
FAIR-TRADE |
|
dc.subject |
SELF |
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dc.subject |
ETHICS |
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dc.subject |
SUSTAINABILITY |
|
dc.subject |
BEHAVIOR |
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dc.subject |
GREEN |
|
dc.subject |
NEUTRALIZATION |
|
dc.subject |
CORPORATE SOCIAL-RESPONSIBILITY |
|
dc.subject |
PERSPECTIVE |
|
dc.subject |
1399 Other Education |
|
dc.subject |
1505 Marketing |
|
dc.subject |
2103 Historical Studies |
|
dc.title |
Anti-Consumption as the Study of Reasons against |
|
dc.type |
Journal Article |
|
dc.identifier.doi |
10.1177/0276146712462892 |
|
pubs.issue |
3 |
|
pubs.begin-page |
190 |
|
pubs.volume |
33 |
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dc.date.updated |
2024-05-05T21:52:58Z |
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dc.rights.holder |
Copyright: The authors |
en |
pubs.author-url |
https://journals.sagepub.com/doi/10.1177/0276146712462892 |
|
pubs.end-page |
203 |
|
pubs.publication-status |
Published |
|
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RetrictedAccess |
en |
pubs.subtype |
Review |
|
pubs.subtype |
Journal |
|
pubs.elements-id |
406113 |
|
pubs.org-id |
Business and Economics |
|
pubs.org-id |
Marketing |
|
dc.identifier.eissn |
1552-6534 |
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pubs.record-created-at-source-date |
2024-05-06 |
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pubs.online-publication-date |
2012-11-04 |
|