Transform

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dc.contributor.author Seidel, Rainer en
dc.contributor.author Walker, D en
dc.contributor.author Howell, D en
dc.contributor.author Waghela, P en
dc.contributor.author Seidel, MC en
dc.contributor.editor Seidel, RH en
dc.date.accessioned 2011-08-18T22:27:31Z en
dc.date.issued 2010 en
dc.identifier.citation INNOVATIONZ Research Team. 1-60 2010 en
dc.identifier.uri http://hdl.handle.net/2292/7493 en
dc.description.abstract CONTEXT It is clear from recent economic history that huge challenges face New Zealand’s manufacturing small businesses. We cannot compete on price alone nor on routine performance. Global competition can only favour NZ if we have mastery of innovation. But innovation is not easy. If it was, everyone would be doing it. Innovation means designing and developing ideas that work – both technically and socially. Not groundless dreaming but solutions that fit. We need people and processes which transform the routine into desirable offerings, attractive to users worldwide. More than that, we need the magic ingredients that continue to sustain business processes, that is, make them robust and regenerative. Innovation is not a one hit wonder but a continuing, evolving process. New leaders can make firms agile and able to deal with difficult, emerging forces. But they need radar and they need tools to navigate the future. They need the right people. OVERVIEW But how are we to achieve such important ambitions? The answer has to be, in part, through close coalition between tertiary education and industry. Our university graduates have two imperatives in their future working lives. Firstly to be smart, to design and build leading edge technology and deliver high performance products. Secondly, the wider goal is to be creative, to show empathy, and to capture the imagination of customers worldwide. A new generation of products has to be attractive and compelling in the global marketplace. The growth of the economy, the prosperity of the nation, certainly depends on such products and the businesses that generate them. INNOVATIONZ is generating some structures which take on these thorny, enduring dilemmas. We have established some answers in our connected activities - our courses, our cross disciplinary team, our research, a network and a long tradition of direct action within industrial partners. Our project puts tertiary students in a demanding environment - real client real brief and real needs. Through industry specific NPD (New Product Development ) we instil and refine the skills which are so urgently needed in the world beyond academia. en
dc.publisher INNOVATIONZ Research Team en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Transform en
dc.type Scholarly Text en
pubs.begin-page 1 en
dc.rights.holder Copyright: the author en
pubs.end-page 60 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.elements-id 218920 en
pubs.record-created-at-source-date 2011-08-18 en


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