Mixing interview and questionnaire methods: Practical problems in aligning data

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dc.contributor.author Harris, LR en
dc.contributor.author Brown, Gavin en
dc.date.accessioned 2011-08-18T22:28:37Z en
dc.date.issued 2010-01 en
dc.identifier.citation Practical Assessment, Research & Evaluation 15:1-19 Article number 1 Jan 2010 en
dc.identifier.uri http://hdl.handle.net/2292/7497 en
dc.description.abstract Structured questionnaires and semi-structured interviews are often used in mixed method studies to generate confirmatory results despite differences in methods of data collection, analysis, and interpretation. A review of 19 questionnaire-interview comparison studies found that consensus and consistency statistics were generally weak between methods. Problems in aligning data from the two different methods are illustrated in a questionnaire-interview study of teacher conceptions of assessment. Poor alignment appeared attributable to: differences in data collection procedures, the complexity and instability of the construct being investigated, difficulties in making data comparable, lack of variability in participant responses, greater sensitivity to context and seemingly emotive responses within the interview, possible misinterpretation of some questionnaire prompts, and greater control of content exposure in the questionnaire. Results indicated that if ‘confirmatory’ results are being sought, researchers must create tightly aligned and structured instruments; present the construct in a simple, concrete, and highly contextualised manner; collect the two types of data with a minimal time gap; and estimate agreement between methods using consistency statistics. However, the cost of confirmation through strong alignment may lead to the loss of rich complementary data obtained through allowing each method to be analysed in its own right. en
dc.relation.ispartofseries Practical Assessment, Research & Evaluation en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.title Mixing interview and questionnaire methods: Practical problems in aligning data en
dc.type Journal Article en
pubs.issue 1 en
pubs.begin-page 1 en
pubs.volume 15 en
dc.rights.holder Copyright: the author en
pubs.author-url http://pareonline.net/genpare.asp?wh=0&abt=15 en
pubs.end-page 19 en
dc.rights.accessrights http://purl.org/eprint/accessRights/RestrictedAccess en
pubs.subtype Article en
pubs.elements-id 218884 en
pubs.org-id Education and Social Work en
pubs.org-id Learning Development and Professional Practice en
dc.identifier.eissn 1531-7714 en
pubs.number 1 en
pubs.record-created-at-source-date 2011-08-17 en

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