dc.contributor.author |
Bentham, Catherine |
en |
dc.date.accessioned |
2011-11-07T19:52:37Z |
en |
dc.date.issued |
2011 |
en |
dc.identifier.citation |
Australasian Marketing Journal 19(4):281-292 2011 |
en |
dc.identifier.issn |
1441-3582 |
en |
dc.identifier.uri |
http://hdl.handle.net/2292/8751 |
en |
dc.description.abstract |
Marketing academics and practitioners increasingly recognise the importance of studying the dynamic nature of consumer attitudes and behaviour. However, recent works highlight a dearth of longitudinal studies into consumer dynamics published in marketing academic literature (Leonidou et al., 2010; Rindfleisch et al., 2008; Williams and Plouffe, 2007). In an attempt to address this gap, this article evaluates the ability of available research designs to meet various research objectives in the study of consumer dynamics. This evaluation highlights the need for a technique capable of modelling gross and individual level change using repeated cross-sectional data. The article proposes the use of pseudo panels to address this gap and advances the use of data fusion techniques for matching independent samples over multiple time periods to create these pseudo panels. |
en |
dc.publisher |
Elsevier Ltd. |
en |
dc.relation.ispartofseries |
Australasian Marketing Journal |
en |
dc.rights |
Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher. Details obtained from http://www.sherpa.ac.uk/romeo/issn/1441-3582/ |
en |
dc.rights.uri |
https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm |
en |
dc.title |
Pseudo panels as an alternative study design |
en |
dc.type |
Journal Article |
en |
dc.identifier.doi |
10.1016/j.ausmj.2011.07.001 |
en |
pubs.issue |
4 |
en |
pubs.begin-page |
281 |
en |
pubs.volume |
19 |
en |
dc.rights.holder |
Copyright: 2011 Australian and New Zealand Marketing Academy |
en |
pubs.end-page |
292 |
en |
dc.rights.accessrights |
http://purl.org/eprint/accessRights/RestrictedAccess |
en |
pubs.subtype |
Article |
en |
pubs.elements-id |
228302 |
en |
pubs.org-id |
Business and Economics |
en |
pubs.org-id |
Marketing |
en |
pubs.org-id |
Property |
en |
pubs.record-created-at-source-date |
2011-11-08 |
en |