Shop: An Investigative Praxis into the Contextualization of an Architectural Standard

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dc.contributor.advisor Davis, M en
dc.contributor.author Purushotham, Divya en
dc.date.accessioned 2011-12-11T23:06:52Z en
dc.date.issued 2011 en
dc.identifier.uri http://hdl.handle.net/2292/9949 en
dc.description Full text is available to authenticated members of The University of Auckland only. en
dc.description.abstract For the drug that is consumerism, the 'shop' is both the initiator and rehabilitator. In a society where needs and wants are indistinguishable, trade and exchange becomes inherent to a lifestyle in the contemporary urban environment. As a result of this, many of our actions are focused on maximising the measure of productivity over time. In a search for efficiency, quantity supersedes quality as shopping infiltrates numerous aspects of the everyday. This thesis is an investigation into the embodiment of shopping: the mall. In understanding the significance of commerce in the urban condition, the mall plays an important role in our communities. Although it operates on a highly optimized model, the mall is currently a reduced, saturated application of its original precedent. Due to its prefabrication, the mall resorts to a homogenized 'pancaking' of layers. The project is detailed through the Westfield Mall (277 Broadway, Newmarket), in an understanding of the original Gruen model and additionally, in relationship to Situationist theories. The current condition of the mall is critiqued by engaging with psychogeography and the derive in order to generate an alternative 'mall type'. This proposition is concerned with an enrichment that exists beyond the monetary value of the financial transaction. The project is addressed with a parallel intention - an understanding of practice, wherein the modus operandi of the designer performs as the generator of the project. This is an investigation into an authorial methodology; a process which is concerned with the intertwined relationship between the body, the mind and the artefact. The definition of praxis is articulated through the notions of 'loop' and 'shift'; the making and reflecting; the known and unknown. This parallel is focused on a way of thinking, doing, and seeing as a means to understand and define personal methods architectural production. Thus, as an amalgamation, practice informs project just as project informs practice - one does not exist without the other. en
dc.publisher ResearchSpace@Auckland en
dc.relation.ispartof Masters Thesis - University of Auckland en
dc.relation.isreferencedby UoA99231807614002091 en
dc.rights Restricted Item. Available to authenticated members of The University of Auckland. en
dc.rights Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. en
dc.rights.uri https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm en
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/nz/ en
dc.title Shop: An Investigative Praxis into the Contextualization of an Architectural Standard en
dc.type Thesis en
thesis.degree.discipline Arch-Prof en
thesis.degree.grantor The University of Auckland en
thesis.degree.level Masters en
dc.rights.holder Copyright: The author en
pubs.elements-id 259408 en
pubs.record-created-at-source-date 2011-12-12 en


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