Bullen, ChrisChen, Jinsong2021-01-192021-01-192020https://hdl.handle.net/2292/54305Introduction: Around two million Chinese people die annually from tobacco-related diseases, mostly men; yet fewer than 8% of Chinese smokers ever receive any smoking cessation advice or support. Mobile phone-based text-messaging smoking cessation interventions are proven cost-effective tools for supporting smokers to quit in some countries. China is the largest and fastest-growing smartphone market in the world with the wide use of a social network platform, WeChat (over 1.2 billion monthly active users). This thesis outlines the development and evaluation of a novel smoking cessation programme built within WeChat that targets Chinese male smokers...Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated.Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated.https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htmhttp://creativecommons.org/licenses/by-nc-sa/3.0/nz/Thesis2021-01-08Copyright: The authorhttp://purl.org/eprint/accessRights/OpenAccessQ112951594