Bate, Guy2025-01-092025-01-092024-01-01(2024). Research Technology Management, 68(1), 69-71.0895-6308https://hdl.handle.net/2292/70995As the digital and physical worlds become increasingly intertwined, the industrial metaverse is emerging as a transformative force, reshaping everything from product development and supply chain management to workforce training and operations. No longer a futuristic concept, the industrial metaverse is driving real-world efficiencies through technologies like digital twins, augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). As Ruokonen and Ritala make clear in their recent article “Getting the ‘Why, What, and How’ Right About Your Metaverse Strategy” published in Research-Technology Management (RTM), for innovation leaders the question seems no longer if but why, what, and how to harness the metaverse’s potential to stay competitive and future-proof their operations. To build upon their message, in this Resources column I present key resources that provide further actionable insights on how to leverage the industrial metaverse effectively, helping practitioners move beyond the hype to drive real innovation and business value.Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.This is an Accepted Manuscript of an article published by Taylor & Francis in Research-Technology Management on 17 Dec 2024, available at: https://doi.org/10.1080/08956308.2025.2425273.https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htmhttps://authorservices.taylorandfrancis.com/research-impact/sharing-versions-of-journal-articles/1503 Business and Management1505 Marketing3503 Business systems in context3507 Strategy, management and organisational behaviourJournal Article10.1080/08956308.2025.2425273Copyright: Informa UK Limited1930-0166