A comparison of question scales used for customer satisfaction measurement

Haddrell, Vanessa Elizabeth2015-08-132015-08-131994Thesis (MCom--Marketing and International Business)--University of Auckland, 1994.http://hdl.handle.net/2292/26698Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated.https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htmA comparison of question scales used for customer satisfaction measurementThesis2015-08-13Copyright: the authorhttp://purl.org/eprint/accessRights/ClosedAccessQ112851745