Palmer, Alexandra2025-04-102025-04-102024-07-29(2024). Predator Free 2050 Limited.https://hdl.handle.net/2292/71873Projects aiming to suppress or eradicate introduced species often encounter social conflicts, which may be products of competing value systems [30, 31, 47]. Social, cultural, and ethical values are therefore increasingly recognised as necessary considerations in introduced species management projects [81, 14]. Where they have not been adequately considered, conflict has followed and projects delayed (e.g. Lord Howe Island) [163, 68]. Predator Free 2050 (PF2050) – Aotearoa New Zealand’s (NZ’s) bid to eradicate rats, possums, and mustelids by 2050 – will be vulnerable to such conflicts. New Zealanders hold a diverse array of attitudes towards animals, nature, predator control tools, and the state, not all of which necessarily align with PF2050 [14, 142, 163]. Yet because PF2050 is a nationwide campaign requiring active support from communities across the country, it requires an especially high level of support over a long period [14]. An initial step towards mapping social and ethical challenges was taken by the BioHeritage Challenge Bioethics Panel of academic, industry, and community experts [14]. This was an important horizon-scanning exercise, but more empirical research is needed to understand what New Zealanders might object to or disagree about in relation to PF2050, why, and whether any pro-active resolutions are possible. The goal of this research was to begin to provide some of this information using qualitative research and a choice modelling survey.Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htmReportCopyright: Predator Free 2050 Limited