Effective Social Media Marketing Strategy: Facebook as an opportunity for Higher Education Institution

Lazhya, AbhyulinMenon, Harisankar2025-02-122025-02-12January 20(2020).International Conclave on Globalizing Indian Thought : Conference Proceedings.978-81-926239-5-5https://hdl.handle.net/2292/71346Focuses on the variation of the Technology Acceptance Model for Social Networking Sites like Facebook to establish a background for it as a marketing platform for universities.Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htmEffective Social Media Marketing Strategy: Facebook as an opportunity for Higher Education InstitutionConference ItemCopyright: IIM Kozhikode