Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Septianto, Felix ; Seo, Yuri ; Sung, Billy ; Zhao, Fang
Identifier: http://hdl.handle.net/2292/51868
Issue Date: 2020-05-06
Rights: Copyright: The author
Rights (URI): https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm

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DOI: 10.1108/EJM-10-2018-0690
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