Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Septianto, Felix; Seo, Yuri; Sung, Billy; Zhao, Fang

dc.contributor.author	Septianto, Felix	en
dc.contributor.author	Seo, Yuri	en
dc.contributor.author	Sung, Billy	en
dc.contributor.author	Zhao, Fang	en
dc.date.accessioned	2020-07-06T21:30:34Z	en
dc.date.issued	2020-05-06	en
dc.identifier.issn	0309-0566	en
dc.identifier.uri	http://hdl.handle.net/2292/51868	en
dc.language	English	en
dc.publisher	EMERALD GROUP PUBLISHING LTD	en
dc.relation.ispartofseries	EUROPEAN JOURNAL OF MARKETING	en
dc.rights	Items in ResearchSpace are protected by copyright, with all rights reserved, unless otherwise indicated. Previously published items are made available in accordance with the copyright policy of the publisher.	en
dc.rights.uri	https://researchspace.auckland.ac.nz/docs/uoa-docs/rights.htm	en
dc.subject	Social Sciences	en
dc.subject	Business	en
dc.subject	Business & Economics	en
dc.subject	Authenticity	en
dc.subject	Prevention focus	en
dc.subject	Promotion focus	en
dc.subject	Pride	en
dc.subject	Luxury advertising	en
dc.subject	Exclusivity	en
dc.subject	POSITIVE EMOTIONS	en
dc.subject	REGULATORY FOCUS	en
dc.subject	CONSUMPTION	en
dc.subject	FASHION	en
dc.subject	SHAME	en
dc.subject	UNIQUENESS	en
dc.subject	INSIGHTS	en
dc.subject	QUALITY	en
dc.subject	VALUES	en
dc.subject	PROUD	en
dc.title	Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride	en
dc.type	Journal Article	en
dc.identifier.doi	10.1108/EJM-10-2018-0690	en
pubs.issue	6	en
pubs.begin-page	1305	en
pubs.volume	54	en
dc.rights.holder	Copyright: The author	en
pubs.author-url	http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000530313600001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=6e41486220adb198d0efde5a3b153e7d	en
pubs.end-page	1323	en
pubs.publication-status	Published	en
dc.rights.accessrights	http://purl.org/eprint/accessRights/RestrictedAccess	en
pubs.subtype	Article	en
pubs.subtype	Journal	en
pubs.elements-id	801876	en
pubs.org-id	Business and Economics	en
pubs.org-id	Marketing	en
dc.identifier.eissn	1758-7123	en