Abstract:
Māori exercise professionals are an understudied group in Aotearoa, New Zealand. The potential
contributions Māori exercise professionals make towards hauora (wellbeing) have received little
academic attention, despite substantial research highlighting a need for Māori hauora to be better
supported. On the other hand, research has established the benefits of physical activity for Māori
hauora, with evidence that Māori-led initiatives can be transformative at individual, local and
community levels. Existing research has suggested that Māori exercise professionals make up 15% of
the exercise industry and there is growing interest in Māori perspectives of sport and physical activity.
The research presented in this thesis aimed to understand Māori exercise professionals and their
experiences of exercise-related work. The research involved an exploratory and mixed methods
approach, combining two studies and guided by kaupapa Māori methodology.
Ninety Māori exercise professionals were surveyed in Study One, exploring the roles, skills
and experiences of Māori in exercise-related work. A descriptive analysis was conducted in Part A
finding that Māori fulfilled a broad array of exercise-related roles, drew on lived experience and
cultural skills in their work and over half considered themselves health professionals. In Part B of
Study One, a MANCOVA was conducted to analyse a subset of the data (N =37) who worked in
‘general’ exercise roles versus ‘Māori-specific’ exercise roles. Māori exercise professionals reported
high levels of emotional sensitivity, hauora beliefs, awareness of hauora impacts and work satisfaction
regardless of role type. Further, those in ‘Māori-specific’ exercise roles endorsed Māori identity
factors and a heightened sense of reciprocity and responsibility in their work, compared with those in
‘general’ exercise roles.
Study Two extended the findings of Study One through a reflexive thematic analysis of ten
interviews conducted with different Māori exercise professionals across Aotearoa. The interviews
aimed to gain insight into the knowledges different Māori exercise professionals used in their work
and details about their lived experiences. The names, roles and tribal affiliations of participantcollaborators were revealed in the study, in recognition of Māori data sovereignty. The results of this
study indicated that Māori exercise professionals possessed a variety of knowledge(s) including Māori
knowledge, emotional knowledge and institutional knowledge. Results also showed that Māori
exercise professionals applied Māori knowledge, demonstrated exercise as a by-product and
connected with ancestors of past, present and future through exercise.
Overall, the research presented in this thesis highlights the value of Māori exercise
professionals and amplifies their experiences of exercise-related work. As a Māori exercise
professional on the pathway towards becoming a Clinical Psychologist, this research is also presented
as a reflection of my lived experiences and commitment towards hauora. The combined findings from
the two studies raise questions for defining Māori exercise professionals, their work and
qualifications. These learnings contribute to the expanding body of research that prioritises the
perspectives of Māori exercise professionals and the ways in which hauora is theorised, applied and
‘exercised’.