European Studies and International Business: Reflections From the Far End of the Earth

Abstract

In this essay, I first focus on the links between European Integration (a core topic in European Studies), and multinational enterprise and foreign direct investment, two key themes in international business (IB) studies. Then I connect European Studies and IB in relation to the articles published in this issue of the New Zealand Journal of Research on Europe. Two of these articles are related to Russia’s war in Ukraine, and one is about public funding for social sciences and humanities. Overall, I argue that IB and European Studies as fields should engage with each other more, and that research at their interface can add significant new insights into emerging topics—such as geoeconomics—in these fields of study and beyond.